Framework of multimodal discourse analysis of amateur video narratives (on the issue of materialization of identity)
DOI:
https://doi.org/10.47475/2070-0695-2023-50-4-66-78Keywords:
multimodal discourse analysis, identity, materialized identityAbstract
The article is devoted to the application of the method of multimodal discourse analysis to the study of video materials (using the example of amateur video narratives). The author offers a detailed description of the algorithm for using this method in order to fill methodological gaps in modern research literature. Based on recent examples of the application of the method in the works of M. Chandler, С.-I. Tseng and J. Bateman, the author demonstrates the gaps in the algorithmization of the method procedure and further suggests: 1) formulation of the research question; 2) the order of data sampling; 3) registration of primary elements of a videomessage; 4) processing of primary data; 5) assembly (discourse analysis aimed at formulating an answer to the research question). The proposed algorithm is applied in the article to the study of materialized identity. At the same time, the research question is formulated based on M. Hecht’s communicative theory of identity; the sample is compiled with the justification of the travelogue genre as the most relevant to the task of searching for materialized identity; The multimodal analysis algorithm was applied to one video collection in order to construct a trial version of the analysis (sampling). An example of recording primary data on a narrative lasting 4 minutes 44 seconds is given, and working semiotic resources are highlighted (including the intonation of the voiceover). The assembly stage allows you to create a basis for scaling the analysis to other video samples, as well as formulate a hypothesis that needs further research (in the given example with materialized identity - about the epistemological paradox represented by visitors who simultaneously identify themselves with rational, scientific discourse and esoteric logic oriented behavior).
Acknowledgments: The study was Supported by the Russian Science Foundation and Chelyabinsk region, No 23-18-20098, https://rscf.ru/en/project/23-18-20098/
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