Arkaim as an element of the symbolic capital of the Chelyabinsk region.
DOI:
https://doi.org/10.47475/2070-0695-2023-50-4-112-118Keywords:
symbolic capital, territory, symbolic resources, territorial identity, ArkaimAbstract
The regions of Russia today are experiencing great difficulties associated with migration processes within the country. People feel less and less connected to their small homeland, easily moving away and leaving in search of a better life in capital cities. Increasing the image of the region by accumulating its symbolic capital can be a solution to this problem. The article analyzes sources on the research topic, studies various approaches to the definition of the concept of “symbolic capital of a territory”, analyzes various approaches to the criteria of symbolic capital and methodological approaches to its study. The author has identified the following criteria for symbolic capital: famous personalities, natural objects and geographic features, statuses and brands of the territory, symbols of the territory and memorable places, visual components of the territorial space, unique cultural and historical events. Based on the above criteria, the symbolic capital of the Chelyabinsk State Historical and Archaeological Museum-Reserve “Arkaim” is analyzed. The material for the study was posts from the public community on the social network “VKontakte” “Arkaim”. It is noted that the symbolic capital of Arkaim is organically woven into the alternative branding of the region, based on historical and natural objects as opposed to the industrial past of the Chelyabinsk region.
Acknowledgments: The study was Supported by the Russian Science Foundation and Chelyabinsk region, No 23-18-20098, https://rscf.ru/en/project/23-18-20098.
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