Esoteric and media plume of the memorial landscape: theoretical aspects and architectural contours of the field study
DOI:
https://doi.org/10.47475/2070-0695-2023-50-4-79-84Keywords:
esotericism, memorial landscape, Arkaim, media trail, methodology, researchesAbstract
The article deals with the phenomenon of popular esotericism – the creation and active promotion (including the use of media resources) of commercially-oriented goods and services. The information is given on the basis of research expeditions to the Arkaim memorial complex, which attracts tourists and pilgrims with a special mystical “trail”, fixed in the public space. On the basis of a comprehensive study (mass survey, interviews with visitors, observation of ritual esoteric rites and practices, analysis of thematic esoteric products for sale in the space of the memorial landscape) – characteristic features of popular esotericism, features of promotion among modern audience, motives for people to turn to this kind of commercial offer are summarized. Special attention is paid to the media support of the topic: demand for media information, key sources, regularity and intensity of contacts, information stimuli and reactions in the form of “feedback”. Based on the results of the conducted surveys, the conclusion is made about the limited nature of media influence in the formation and evaluation of the image of Arkaim.
Acknowledgments: The study was Supported by the Russian Science Foundation and Chelyabinsk region, No 23-18-20098, https://rscf.ru/en/project/23-18-20098/
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