Folklore beginning in the structure of modern television content
DOI:
https://doi.org/10.47475/2070-0695-2023-50-4-40-46Keywords:
television, audiovisual media, folklore, anecdotization, laughter cultureAbstract
The current stage of development of audiovisual media requires comprehension from the point of view of the essential component. The content of leading TV channels today is distinguished by its undoubted and frequent appeal to folklore forms. The article, based on the analysis of the content of modern television broadcasts, identifies elements of folklore in various television genres and formats. The reasons for the intensification of the folklore component in modern media are noted: the penetration of non-professionals into the system of modern television production, massification of the audience, a partial decline in moral standards and taboos. The forms of manifestation of folklore are recorded in the entertainment sector of audiovisual media. The role of laughter culture in the development of folklore on television is especially emphasized. The anecdotalization of television content is stated. Specific features of the implementation of the folklore principle are established: pragmatics, professionalization, scientific character. The conclusion is made about the inevitable development of folklore in the media in general and on television in particular.
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