No. 4 (42) (2021): Znak: problemnoe pole mediaobrazovanija

Published: 2021-12-15

Full Issue

• PDF_4_42_2021 (Русский)

Коммуникативные исследования: реклама, PR, брендинг, медиа

• User content as a tool for forming brand loyalty in the digital environtment

  Mariya Zakharova

  29-35

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• Features of the functioning of the press services of higher educational institutions on the example of universities of the Penza region

  Nikita Esafiev , Svetlana Rzhanova

  20–28

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• Mental mapping as a tool for analyzing the symbolic capital of a territory in geo-branding practices (on the example of Kaliningrad)

  Mihail Berendeev , Tatyana Beletskaya

  7-19

  • PDF (Русский)

• Formation of pr-structures and development of PR-education: regional experience

  Olga Savinova

  36-40

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Культурология медиа

• The coverage of the Arkaim phenomenon in the context of popular scientific journalism

  Svetlana Paniukova

  151-157

  • PDF (Русский)

Медиа и образование

• Parameters of youth media socialization: modern angle

  Ольга Видная , Елена Меркушина

  94-104

  • PDF (Русский)

• Civiс and patriotic education of university students on the material of russian cinematography

  Galina Mikhaleva

  105-112

  • PDF (Русский)

Публичная сфера в аспекте массовых коммуникаций

• Features of media communications of the republic of Mordovia in the conditions of digitalization

  Kseniya Dementieva

  72–79

  • PDF (Русский)

• The impact of globalization on youth (on the material of the press of Chelyabinsk)

  Natalya Mamonova

  80-87

  • PDF (Русский)

• COVID-19 pandemic as a trigger for media change

  Svetlana Raspopova

  88-93

  • PDF (Русский)

Речевые модели и стратегии медиадискурса

• Communicative podcasting strategies

  Elena Barashkina , Larisa Gorshkova , Vera Labutina

  113-121

  • PDF (Русский)

• Headline and content comparision publication as a key to understanding the clickbate’s specifics

  Yegor Kuznetsov

  133-139

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• Urban life through the lens of the local press: frame analysis

  Svetlana Kushneruk

  140-150

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• Sarcastic evaluation in mass media as a tool for discrediting a person: speech representation

  Yuliya Konyaeva

  122–132

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Теория журналистики и вопросы методов медиаисследований

• Representation of media insurances in regional media as a method for reflecting values: statement of the problem

  Елена Панова

  66–71

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• The phenomenon of artificial intelligence in modern science: concept, vectors and problems of application in the sphere of mass media

  Anna Morozova , Svetlana Popova

  41–52

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• Model of intergenerational transmission of communicative-cultural memory in the digital media environment

  Mihail Muhin , Anna Sumskaya

  53-65

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Экономика, политика, право и СМИ

• Features of perception of the copyright institute in a media environment

  Olga Strygina

  186-192

  • PDF (Русский)

• Animation film as an instrument of political communication: multimodal analysis

  Lijun Guo , Ziyu Wang

  176-185

  • PDF (Русский)