Project activities as a technology for forming and developing the creative (creative) personality of graduates from the direction of «Advertising and public relations», in demand in the modern labor market
DOI:
https://doi.org/10.47475/2070-0695-2024-53-3-6-14Keywords:
advertising and public relations, creative industries, creative product, creative advertising campaign, project activities, professional competencies, creative abilities, practical skillsAbstract
Creative industries as a driver of economic development in modern conditions are generally becoming a sustainable priority of our country. Training specialists in the field of Advertising and Public Relations with creative approaches to solving professional problems is one of the priorities for higher education institutions implementing such programs. The article highlights the disciplines of the curriculum, the mastering of which helps to solve this problem, notes the disciplines in which it is possible to partially integrate the creative component, which leads to an increase in interest and motivation for mastering the curriculum on the part of students. An example of the implementation of a project that helped students to creatively approach its solution is described. The project was developed based on the results of a study among representatives of employer companies, which included both companies producing goods and services, and agencies of various specializations. The study revealed practical skills that require more intensive training. Creative skills were noted by employers as necessary for a specialist in the field of advertising, but insufficiently developed in the training process. Upon completion of the project, a survey was conducted among students about the skills they acquired during their participation in the project; many focused on creativity and everything related to it. The survey of project participants allowed us to compare the expectations of employers and the vision of the students who took part in the project. Further improvement of project activities will help to produce more sought-after specialists in the field of creative industries in the modern labor market.
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