Features of Communication with Internet Celebrities in On-Screen Interviews
DOI:
https://doi.org/10.47475/2070-0695-2025-58-4-137-147Keywords:
influencer, pragmatic influence, language personality, YouTube-interview, mass media discourseAbstract
The article is devoted to the study of the linguopragmatic features of on-screen interviews with famous bloggers and young representatives of the modern music industry. The aim of the work is to determine the specifics of the interviewers' speech behavior, as well as to identify the characteristic strategies and tactics in this speech genre of media discourse. The empirical material for the study consisted of 30 videos published from 2019 to 2024 on the YouTube channel “Pushka” which specializes exclusively in interviews with famous bloggers and young pop singers. The selection is made in accordance with the criteria of the selected time period. Descriptive-analytical, comparative, contextual and interpretative methods are used in the work. The authors use communicative-pragmatic approach, according to which the sides, having certain communicative goals, always try to influence each other. In this case, the interviewer's speech can be considered as a set of strategies and tactics addressed to two types of communicants: Internet celebrities and the audience. It is assumed that K. Sobchak, M. Titov and K. Hoffman need to use some means of influence for effective verbal interaction. The paper identifies the following communicative characteristics of interviewing digital celebrities: thematic dominants related to financial wealth, addictions, and the concept of a new ethic; frequent use of English-language vocabulary, youth and online slang; and appeal to precedent-setting internet phenomena. As a result of the research, the classification of strategies and tactics used by interviewers during communication with Internet celebrities has been developed. Taking the criterion of goal-setting as a basis, the authors identify three main strategies in the online project "Pushka", implemented by a specific set of tactics: cooperation (tactics of compliment, flattery, jokes, solidarity and praise), confrontation (tactics of provocation, expression of disagreement, accusations and ridicule), self-presentation (tactics of self-irony and demonstration of personal superiority).
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