Mental mapping as a tool for analyzing the symbolic capital of a territory in geo-branding practices (on the example of Kaliningrad)
DOI:
https://doi.org/10.47475/2070-0695-2021-10401Keywords:
symbolic capital, mental maps, territorial identity, geo-branding, Kaliningrad regionAbstract
The article analyzes the results of a sociological study using the method of mental maps, in the course of which the main aspects of the symbolic perception of the image of the urban environment of Kaliningrad by the inhabitants were revealed. This method allowed a deeper study of the symbolic capital of the territory, which is important for its successful design, development and promotion. Symbolic capital is viewed from the standpoint of the constructivist approach, as a formed and recreated product of social interaction.
Based on the analysis of the city's drawings, it turned out to be possible to identify key sights, elements of the architectural environment, natural objects, etc. It also revealed the attitude of residents to the urban environment, to its advantages and disadvantages, to the main problems of urban development. The data obtained are important material for making specific decisions on the design and improvement of urban space.
A conclusion is made about the prospects for further application of the method of mental maps in the study of the symbolic capital of the territory and territorial identity.
Acknowledgments: The study was supported by a grant from the Russian Science Foundation No. 18-18-00442 at the Immanuel Kant Baltic Federal University.
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