Specific verbalization of the concept "talent" in modern mediadiscourse
DOI:
https://doi.org/10.47475/2070-0695-2021-10308Keywords:
discourse, concept, talent, mass media, axiologyAbstract
The article is devoted to the investigation of the representation of the concept of "talent" in media discourse. The concept of "talent" is a set of meanings that represent an axiological category that is important in the space of media discourse. Discourse acts as an area of implementation of specific values or their facets, depending on the situational context, as an actualization of the interaction of text structures with extralinguistic factors. Media discourse is presented as a complex structural and semantic formation, an axiological system with a certain functional perspective. The basis of the media discourse is the system of concepts. The article presents the semantic content of the concept "talent" based on the material of the National Corpus of the Russian language. The meanings that represent this concept within the media discourse are revealed. The analysis was carried out by means of contextual and linguistic-hermeneutic methods. The data obtained can be used in the course of the analysis of mass media discourse, language theory, discourse theory, stylistics, text interpretation, translation theory and practice
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