The role of graduated relations in solving problems ethnocultural life of the region mass media of the republic of Mordovia
DOI:
https://doi.org/10.47475/2070-0695-2021-10316Keywords:
regional media environment, ethnic culture, gradualist, gradoni, evaluation, expressivity, intensityAbstract
The article attempts to analyze the mechanisms of expressivization of media texts about the problems of ethnic and cultural life of Russian regions, which involve the graded means of the modern Russian language. The semantic classification of these units is given, demonstrating their thematic inclusiveness, and the communicative methods of their use and stylistic functions in the conditions of media communication are revealed. The author traces the relationship between the semantics of city names and the ethno-cultural orientation of regional media materials, and emphasizes the effectiveness of representatives of city relations in news journalism.
The implementation of the linguoculturological approach in the study of ethno-cultural features of media discourse helps to enrich the linguo-stylistic comprehension of gradality, which is much broader than gradation and is revealed in a whole complex of stylistic techniques associated with the influencing function of journalism. The study of measurement relations in the regional media discourse allows us to consider a very effective mechanism of influence on the recipient when updating problems related to the ethno-cultural space of the media environment. As a result, we are faced with a special mechanism for the effective representation of ethno-cultural problems in the regional media space with the key role of the graded means of language in it.
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