Trends in the influence of video bloging on modern TV content
DOI:
https://doi.org/10.47475/2070-0695-2021-10314Keywords:
audiovisual media, video blog, television, latest mediaAbstract
The article examines the process of interaction of audiovisual forms of media – traditional and the latest. Based on the analysis of general trends in the development of this media sector, the stages of their mutual influence are identified. The first stage – detuning videobloggers from the approaches of traditional TV channels to creating video content – is characterized by the desire of videobloggers to emphasize their own dissimilarity from the leading traditional TV channels, to create a videoproduct that is significantly different from TV formats. The second stage – professionalization of videoblogging, – is associated with the emergence of the possibility of monetizing video channels. At this stage, the expressive means of videoblogging take on precise and understandable outlines. The third stage is the impact of videoblogging on other forms of audiovisual communication.
The article concretizes and analyzes the main directions of such borrowing: strengthening the personification of video content, changing the effect of presence to the effect of participation, violation of the principles and canons of filming and editing, increasing interactivity and increasing the use of infotainment techniques. In conclusion, it is concluded that the impact of videoblogging on the work of traditional television is in its early stages and will continue to develop.
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