Media behavior of the audience of regional internet-media of the kurgan and tyumen regions during the covid-19 pandemic: a comparative analysis
DOI:
https://doi.org/10.47475/2070-0695-2021-10312Keywords:
media behavior, traffic, online media, pandemic, audienceAbstract
Behavior of the regional online media audience in the Kurgan and Tyumen regions during the COVID-19 pandemic: a comparative analysis
The author of the article examines the impact of the COVID-19 pandemic on the media behavior of the audience of regional online media in order to study its changes and the possibility of their application to the benefit of the media. The study was carried out on the basis of the publications of the Kurgan and Tyumen regions. The research is based on the results of the analysis of statistical data on traffic and audience behavior of the kikonline.ru and tumentoday.ru websites from March to October 2020 and the same period in 2019. The study showed that the pandemic is a factor that increases the informational interest of the audience and makes it more active (especially for people over 45). However, regional media must make significant efforts to successfully compete with local information resources, social networks and federal publications.
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