Reasons for the popularity of short news videos in social media (on the example of the "al-jazeera" channel)
DOI:
https://doi.org/10.47475/2070-0695-2021-10310Keywords:
audience, Al-Jazeera, videos, distribution, new media, social media, short videoAbstract
Using the example of short videos from the Al-Jazeera channel, the article examines the changes in the principles of content distribution in connection with the emergence of new platforms, the definition of which means of promoting content on social networks Al-Jazeera uses, and the judgment about the nature and form of the content published by Al-Jazeera. In the article will be establish the main features of a short video intended for distribution in new media. The research results showed that the platform (АЈ) has become very popular on social networks. Most of the videos that Al Jazeera produced were video reports or short documentaries. Thus, we saw that a number of videos distributed by the channel on the platforms were made in accordance with the developed regulations. We found that (AЈ) focused on Facebook more than other social networks due to its popularity in the Arab world, especially among young people
References
Gradyushko, A. A. (2012). Sotsial'nyye media kak instrument sovremennoy internet-zhurnalistiki [Social media as a tool of modern Internet journalism]. Vesník Belaruskaga dzyarzhaŭnaga uníversíteta. Seryya 4, Fílalogíya. Zhurnalístyka. Pedagogíka [Vesnik of Belaruskaga dzyarzhaunaga unіversiteta. Series 4, Philology. Journalism. Pedagogy], vol. 2, pр. 69–73, available at: http://elib.bsu.by/handle/123456789/49331 (accessed: 13.02.2021). (In Russ.).
Pustovalov, A. V. & Ishmatov, M. Sh. (2013). Novosti SMI v sotsial'nykh setyakh: perspektivy uspeshnogo rasprostraneniya [News of the media in social networks: prospects for successful distribution]. Vestnik Permskogo universiteta. Rossiyskaya i zarubezhnaya filologiya [Bulletin of the Perm University. Russian and foreign philology], vol. 4 (24), pp. 227–239. (In Russ.).
Torochkova, P. A. (2014). Sotsial'nyye seti kak element informatsionnykh tekhnologiy – novyy aktor mirovoy politiki [Social networks as an element of information technology - a new actor in world politics]. Vestnik RGGU. Seriya: Politologiya. Istoriya. Mezhdunarodnyye otnosheniya [Bulletin of the RSUH. Series: Political Science. History. International relationships], vol. 7 (129), pp. 116–126. (In Russ.).
Al-Raji, M. (2015). Ạ̉ydywlwjyạ sẖbkạt ạltwạṣl ạlạjtmạʿy wtsẖkyl ạlrạ̉y ạlʿạm [The Ideology of Social Networks and the Formation of Public Opinion]. Studies.aljazeera.net : 27 Dec, available at: https://studies.aljazeera.net/ar/bookrevision/2015/12/201512278418463737.html (accessed: 08.02.2021). (In Arab.).
Gearhart, S. & Kang, S. (2014). Social Media in Television News: The Effects of Twitter and Facebook Comments on Journalism. Electronic News, vol. 8 (4), pp. 243–259. available at: https://www.researchgate.net/publication/273352337_Social_Media_in_Television_News (accessed: 12.02.2021).
Graff, N. (2014). Ạlsẖbkạt ạlạjtmạʿyẗ fy kẖdmẗ ạlʿml ạlṣḥfy [Social networks in the service of journalistic work]. Dspace.univ-setif2.dz/xmlui/, 09 June, available at: http://dspace.univ-setif2.dz/xmlui/bitstream/handle/setif2/328/9-juin2014.pdf?sequence=1&isAllowed=y (accessed: 13.02.2021). (In Arab.).
Hashmi, M. A. (without a year). Al Jazeera: a Reversal of Perspective. Web.media.mit.edu. available at: https://web.media.mit.edu/~a_hashmi/portfolio/audience_report_al_jazeera_ali_hashmi_medill.pdf (accessed: 12.02.2021). (In Arab.).
Hemache, S. (2012). Ạlsẖbkạt ạlạjtmạʿyẗ wậtẖạrhạ ʿly̱ ạlfrd wạlmjtmʿ [Social networks and their effects on the individual and society]. Www.researchgate.net. available at: https://www.researchgate.net/publication/335774062_alshbkat_alajtmayt_watharha_ly_alfrd_walmjtm (accessed: 13.02.2021). (In Arab.).
Perez-Latre, F. J., Portilla, I. & Sánchez-Blanco, C. (2011). Social Networks, Media and Audiences: A Literature. Communication & Society, vol. XXIV (1), pp. 63–74, available at: https://www.researchgate.net/publication/271565644_Social_Networks_Media_and_Audiences_A_Literature_Review (accessed: 12.02.2021).
Ruba, H. A. A. H. & Hisha, A.-R. M. M. (2020). Drạsẗ ạ̉tẖr ạlạ̉flạm ạlqṣyrẗ ʿly̱ ạlsʿwdy ạlmjtmʿ [Study the impact of short films on Saudi society]. Mjlẗ bḥwtẖ ạltrbyẗ ạlnwʿyẗ [Journal of Specific Education Research], vol. 58, pp. 45–79. DOI: 10.21608/mbse.2020.130817, available at: https://mbse.journals.ekb.eg/article_130817.html (accessed:13.02.2021). (In Arab.).
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2021 Ахмед Алшакарна
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
