Post-truth as a threat to media consumption in the pandemic era
DOI:
https://doi.org/10.47475/2070-0695-2022-10202Keywords:
post-truth , pandemic, communication, simulacrum, infodemia, mediaAbstract
The article reveals the content of the philosophical and communicative phenomenon of post-truth, which describes the current state of public discourse, where the boundaries between objective reality and the virtual environment are blurred. It is shown that the main issue in the study of the information foundations of post-truth is the interaction of the media narrative with the mass audience’s subjective beliefs. The classification of post-truth markers in the digital media space is given. The relationship between the concepts of «post-truth», «infodemic» and «simulacrum», due to the communicative specifics of the pandemic era, has been established. It is shown that media resources, using the tools of post-truth, creating a distorted picture of the world in the post-pandemic era and replicating it, form and strengthen the predisposition of the mass audience to external manipulation. The author comes to the conclusion that communication in the post-pandemic era appears to be a complex phenomenon of virtualized information exchange of distant social structures, in which post-truth is not only a manipulation tool, but also an object of individual consumption.
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