Children's media of belarus in the digital environment: quantitative and qualitative analysis
DOI:
https://doi.org/10.47475/2070-0695-2022-10205Keywords:
media for children, digital environment, content distribution, online representation, websites, social networksAbstract
The article is devoted to the definition of the main types and methods of distribution of Belarusian media content for children in the digital environment. The author conducted a comparative quantitative and qualitative analysis of Belarusian-made children's media on a number of indicators of online representation: the presence/absence of a web platform; the nature of information; indicators of audience engagement.
The potential of children's media is revealed in accordance with the criteria of their effectiveness in the network, and the specifics of the representation of content on digital social platforms for children are also established.
The article states, that Belarusian children's newspaper and magazine publications in the web environment use the innovative multimedia capabilities of the bynet insufficiently effectively. The low rates of user reactions among the children's media audience in social networks; the irregularity of updating content on official websites; duplication of materials of printed versions of the media and the lack of multimedia formats on digital platforms; the lack of adaptation of digital media platforms to use on mobile devices were revealed.
Acknowledgments: The scientific research was implemented with the support of grants from the President of the Republic of Belarus (No 45rp dated March 1, 2022).
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