Problems and prospects of the use of artificial intelligence in the sphere of mass media: opinion of the russian audience
DOI:
https://doi.org/10.47475/2070-0695-2022-10219Keywords:
online media, social media, artificial intelligence, problems, prospects, robotic journalism, audience, sociological surveyAbstract
The goal of the article is to determine the attitude of the Russian audience towards the work of artificial intelligence, including in the field of mass media. The method of questioning was applied in the form of a sociological survey of the audience (N=500). The questionnaire included four sections: the respondent's awareness of the work of artificial intelligence in the field of social media, attitudes towards future changes in society due to the development of these technologies, comparison and evaluation of the materials of a robot-journalist and a person, as well as general information about the respondent. Based on the results of the survey, we can talk about the superficial level of awareness among the surveyed audience about the basics of artificial intelligence, as well as the weak use of these technologies in journalism.
References
Gradyushko, A. A. (2017). Digitalizaciya belorusskih pechatnyh SMI: modeli ispol'zovaniya social'nyh media [Digitalization of the Belarusian print media: models of social media use]. Znak: problemnoe pole mediaobrazovanija [Sign: problematic field of media education], 3 (25), pp. 127–134. (In Russ.)
Zamkov, A. V. i dr. (2017). Robotizirovannaya zhurnalistika: ot nauchnogo diskursa k zhurnalistskomu obrazovaniyu [Robotic journalism: from scientific discourse to journalism education]. Mediaskop [Mediascope], 2, available at: http://www.mediascope.ru/2295 (accessed: 05.03.2022). (In Russ.)
Zorin, K. A. (2016). Mediafuturologiya: zhurnalistika smysla v usloviyah robotizacii mediaproizvodstva i obshchestva [Mediafuturology: Journalism of Meaning in the Conditions of Robotization of Media Production and Society], Mediaskop [Mediascope], 1, available at: http://www.mediascope.ru/node/2078, (accessed: 29.03.2022). (In Russ.)
Ivanov, A. D. (2015). Robotizirovannaya zhurnalistika i pervye algoritmy na sluzhbe redakcij mezhdunarodnyh SMI [Robotic journalism and the first algorithms in the service of international media editorial offices]. Znak: problemnoe pole mediaobrazovanija [Znak: problematic field of media education], 2 (16), pp. 32–40. (In Russ.)
Krivonogova, A. E. & Zaripova, R. S. (2018). Problemy i perspektivy razvitiya industrii iskusstvennogo intellekta [Problems and prospects for the development of the artificial intelligence industry]. Alleya nauki [Alley of Science], V. 3, 1, pp. 869–871. (In Russ.)
Miroshnichenko, A. (2017). Iskusstvennyj intellekt dlya SMI: strahi bol'she nadezhd [Artificial intelligence for the media: fears more than hopes]. ZHurnalist [Journalist], available at: https://jrnlst.ru/robots-threat (accessed: 29.03.2022). (In Russ.)
Projdakov, E. M. (2018). Sovremennoe sostoyanie iskusstvennogo intellekta [The current state of artificial intelligence]. Naukovedcheskie issledovaniya [Scientific research], 2018, pp. 129–153. (In Russ.)
Tolkovyj slovar' po iskusstvennomu intellektu [Explanatory dictionary of artificial intelligence] (1992). Moscow: Radio i svyaz' [Radio and communication], 256 p. (In Russ.)
CHertovskih, O. O. & CHertovskih, M. G. (2019). Iskusstvennyj intellekt na sluzhbe sovremennoj zhurnalistiki: istoriya, fakty i perspektivy razvitiya [Artificial intelligence in the service of modern journalism: history, facts and development prospects]. Voprosy teorii i praktiki zhurnalistiki [Questions of theory and practice of journalism], 3, pp. 555–568. (In Russ.)
Antheaume, A. (2017). Are you fluent in AI? NiemanLab, available at: https://www.niemanlab.org/2017/12/are-you-fluent-in-ai/ (accessed: 05.03.2022).
Levy, S. (2012). Can an Algorithm Write a Better News Story Than a Human Reporter? Wired, available at: http://www.wired.com/gadgetlab/2012/04/can-an-algorithm-write-a-better-news-storythan-a-human-reporter/ (accessed: 05.03.2022).
Marconi, F. & Siegman, A. (2017). The Future of Augmented Journalism: A guide for newsrooms in the age of smart machines. JournalismAI, available at: https://insights.ap.org/uploads/images/the-future-of-augmented-journalism_ap-report.pdf (accessed: 05.03.2021).
McCartney, J. What is Artificial Intelligence? John McCarthy website, available at: http://jmc.stanford.edu/artificial-intelligence/index.html (accessed: 05.03.2022).
Newman, N. (2019). Journalism, Media, and Technology Trends and Predictions. University of Oxford, 48 p.
Nilsson, J. (1998). Artificial Intelligence: A New Synthesis. Burlington, Massachusetts, Morgan Kaufmann Publishers, 513 p.
Peiser, J. (2019). The Rise of the Robot Reporter. The New York Times, available at: https://www.nytimes.com/2019/02/05/business/media/artificial-intelligence-journalism-robots.html (accessed: 05.03.2022).
Van Dalen, A. (2012). The algorithms behind the headlines: How machine-written news redefines the core skills of human journalists. Journalism Practice, 6 (5–6), pp. 648–658.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Анна Морозова, Анастасия Арсентьева
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
