Formation of a stream as a new media format for distribution of information and interaction with the audience. game and non-game streams

Abstract

One of the main characteristics of modern media is their multi-format. The active transformation of genres and their derivatives allows us to talk about a greater segmentation of various formats of content distribution, many of which are at the intersection of journalism and other areas of knowledge. The main feature of this process is the personification of information flows - the consumer's connection, which he establishes between the content of the material and the perception of its author. The increase in the bandwidth of the Internet distribution channels made it possible to bring the formation of these streams to a new qualitative level, which diversified the process of transferring information and served as a springboard for the creation of new formats for the distribution of content. Thanks to popular services such as YouTube and Twitch, this process has reached a new level, and the principles of streaming broadcasting that he has formed allow us to talk about another important aspect of this type of creativity - monetization. Despite the functional similarity to live television coverage, the stream, in its current form, originates in the computer games industry. The technical features of this process were adapted for a wide audience, which made it possible to single out information-analytical and entertainment channels from a number of game streams, which appeared due to the expansion of the thematic range of broadcasts by the authors, wide opportunities for monetization, as well as the emergence of new technical opportunities for interactive communication and exit to a wide audience, which allows us to talk about the formation of a new format for disseminating information.