GR and lobbying: influence management, media communications, special events
DOI:
https://doi.org/10.47475/2070-0695-2021-10201Keywords:
GR, public affairs, public relations, grassroots, lobbying, influence management, media communications, special eventsAbstract
The author examines the theoretical approaches to the modern understanding of GR and lobbying and states that, despite their considerable study, there is a gap in the development of applied methods of using these technologies. The article focuses on such issues as the use of influencers, the support of projects through media communications, and the organization of special events. Current examples of GR-activities in various organizations and industries in Russia and abroad are given. It is concluded that lobbying activity is permanently in demand and increases during difficult situations associated with financial losses or acquisitions.
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