The user-generated content as an element for forming the foundations of the regional tourist space
DOI:
https://doi.org/10.47475/2070-0695-2021-10218Keywords:
tourism sector of the economy, user-generated content (UGC), social networks, preferences and expectations of modern tourists, generations Y and Z, the formation of the tourist space of the regionsAbstract
The article presents evidence of the influence of user-generated content (UGC) on the formation of the foundations of the tourism space. The technological prerequisites for the emergence and development of a wide range of user content, UGC, incl. in social networks. It outlines the tourism trends of the future that are driving the formation of the UGC. Positions of perception of the tourist space from the perspective of the economy of impressions are given. The directions of UGC influence on the material and non-material foundations of the tourist space are formulated. The results of several recent global empirical economic research in the field of tourism, new trends and preferences of modern tourists are presented. The assessment of the impact of UGC on expectations and choices and future travel, consumption strategies, assessment of tourist routes and tourism infrastructure enterprises was carried out. The analysis of the importance of social networks for tourists from different generations is carried out, the characteristics of travelers of generation Y are considered in detail. The influence of UGC on the behavior of Russian tourists of generation Z is examined in detail. The examples of the responses of the tourism industry actors to the results of empirical research of the UGC of modern tourists, both in the material and in the non-material part of the foundations of the tourist space, are given. Some of the positive aspects of anti-epidemic COVID-19 measures that coincide with the trends identified by the research on the impact of UGC on the tourism sector are outlined. The positions of further necessary empirical economic research to determine the influence of the UGC on the formation of the foundations of the regions of the tourist space have been formed.
Acknowledgments: The work was carried out within the framework of the State Assignment of the Federal Research Center of the Southern Scientific Center of the Russian Academy of Sciences (project No. 0492-2021-0016).
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