Media on tourism in Serbia and Bosnia and Herzegovina amid the COVID-19 pandemic

Abstract

The article is devoted to the study of the media reaction to the problem of the tourism industry, which arose as a result of the Covid-19 pandemic. The problem of the decline of tourism is one of the first on the agenda in the media and communication in many countries, which suggests the need to study it. The author notes that modern print media have developed certain patterns of the used vocabulary when describing the crisis state of this business segment.

There are three distinctive repetitive patterns that reinforce the sense of unknown, alienation, and passivity in their audience. The study traces that the propaganda of fear and mistrust acts as anti-advertising for the tourism industry. Empirical, content analysis, structural-functional and typological approaches are used as the main research methods. The goal is to analyze the formation of characteristic sentiments in the information news stream about tourism in Serbia and Bosnia and Herzegovina during the spread of the Covid-19 pandemic. In accordance with the set goal, the following tasks are solved in the work: to identify the lexical and structural components of the articles; match the use of repeated tokens; analyze the impact of media sentiment on the current state of the tourism industry.

The research material was articles from the press “Glas Srpske”, “Dnevni avaz”, “Raskrikavanje”, “Informer”, “Srpski telegraf” and “Alo”, in the amount of 11 pieces. As a result of the research, the author comes to the conclusion that the popularization of the “theater of safety” in the tourist segment can overcome the negative consequences of anti-advertising. As a result of the research, the author comes to the conclusion that the popularization of the “theater of safety” in the tourist segment can overcome the negative consequences of anti-advertising.