The semantic field of comicality in clickbait headlines
DOI:
https://doi.org/10.47475/2070-0695-2022-10110Keywords:
clickbait, comicality, media text, semanticsAbstract
The article is devoted to the analysis of clickbait headlines in terms of the semantics of comicality. The purpose of the article is to classify clickbaits and to show how they work. As the main source of the empirical base, one of the largest Russian news portals, Lenta.ru, was used. The study uses modeling technique for the deductive pragmalinguistic interpretation of clickbait headlines. As a result, the clickbait model using comicality appears in the following components: 1) a stimulating remark of the clickbait subject, containing a promise; 2) verbal and non-verbal markers of the object of laughter; 3) markers of the supposed laughter response to a stimulus.
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