Original article “Unsatisfactory”: analysis of impositive tactics on a regional site 74.RU
DOI:
https://doi.org/10.47475/2070-0695-2022-10108Keywords:
Internet-commentary, pragmatics, imposition, communicative pressure, imperative, direct addressee, indirect addresseeAbstract
The paper describes the implementation of linguistic means and tactics of imposition aggravation on the regional news portal of the Chelyabinsk region 74.ru. The data was comments on the article about the report on the work done. The object is the impositive comments in the regional media, the subject is the linguistic and pragmatic features of the implementation of aggravation in the impositive comments. Pragmatic and linguistic analysis is the main method. The material is divided into two parts depending on the addressee: the indirect addressee (e.g., the head of the city, deputies) and the direct one (another commentator). Depending on the addressee of the comment, various tactics of implementing imposition were considered (one of the three cases was the direct addressee, in other cases the appeal to the addressees was indirect). In the case of an indirect addressee, the use of graphons, capitalization, decapitalization, antithesis, groups of questions, etc. is productive. Aggravation at the direct addressee is characterized by the use of you-communication, reduced vocabulary, capitalization. At the end of the article, prospects for further research are outlined (changing the subject, resource, etc.).
Acknowledgement: The research was funded by RFBR and Chelyabinsk Region, project number № 20-412-740001
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