About the concept of “public communication” & its types
DOI:
https://doi.org/10.47475/2070-0695-2022-10104Keywords:
existential theory of journalism (ETJ), scientific and methodological field, public communication, discourse, method, method and methodology of media researchAbstract
The author describes such concept as the public communication, which is for the first time introduced into scientific circulation. The «public communication» has the character of a generalizing term for all types of communication functioning in society.
The relevance of this action is due to the fact that in media theory there is no general term for all types of communication, as well as the fact that there is confusion with the types of communication themselves: different authors differ in the number of types of communication and their essence. The methodology is based on the philosophical and anthropological approach, as well as the theory of discourse and the discursive field that has become widespread.
Thanks to the method of structural-field analysis of media discourse developed by the author and applied to the analysis of public communication, eight of its varieties were obtained: auto-communication, interpersonal, public (group), mass, social, intercultural, noospheric (biocommunication), transpersonal.
References
Bern, E. (2006). Igry, v kotorye igrayut lyudi; Lyudi, kotorye igrayut v igry: perevod s anglijskogo [Games People Play; translate from English]. Minsk, Sovremennyj literator. 448 p. (in Russ.).
Blohin, I. N. (2013). Zhurnalistika v etnokul'turnom vzaimodejstvii [Journalism in ethnocultural interaction]. Sankt-Peterburgskij gosudarstvennyj universitet, 129 p. (in Russ.).
Bol'shoj enciklopedicheskij slovar' (2008). [Big encyclopedic dictionary]. Moscow, AST, Astrel', 1248 p. (in Russ.).
Boush, G.D. (2020). Metodologiya nauchnogo issledovaniya (v kandidatskih i doktorskih dissertaciyah): uchebnik [Methodology of scientific research (in candidate and doctoral dissertations): textbook]. Moscow, INFRA-M, 227 p. (in Russ.).
Gontarev, B.A. (2011). SMI i mirovye civilizacii. Osveshchenie problem civilizacii v SMI na Zapade i v Rossii [Mass media and world civilizations. Coverage of the problems of civilization in the media in the West and in Russia]. Mosk. gos. in-t mezhdunar. otnoshenij (un-t) MID Rossii. Moscow, MGIMO-Universitetб 308 p. (in Russ.).
Gudkov, L. (2005). Ideologema «vraga»: «Vragi» kak massovyj sindrom i mekhanizm sociokul'turnoj integracii [Ideologeme of the "enemy": "Enemies" as a mass syndrome and a mechanism of socio-cultural integration]. Obraz vraga [The image of the enemy], pp. 7–79 (in Russ.).
Dmitrovskij, A.L. (2021). Na puti k obshchej teorii zhurnalistiki: metodologicheskaya matrica [On the way to the general theory of journalism: methodological matrix]. Vestnik Voronezhskogo gosudarstvennogo universiteta [Proceedings of Voronezh State University]. Seriya: Filologiya. Zhurnalistika, № 1, pp. 85–92; № 2, pp. 82–90 (in Russ.).
Dondurej, D. (2016). Rossijskaya smyslovaya matrica [Russian semantic matrix]. Vedomosti [Vedomosti]. № 4086, available at: http://www.vedomosti.ru/opinion/articles/2016/06/01/643174-rossiiskaya-smislovaya-matritsa (accessed: 15.01.2022). (in Russ.).
Dondurej, D. (2016). Smysloviki mogushchestvennee politikov [Smysloviki are more powerful than politicians]. Vedomosti [Vedomosti]. № 4091, available at: http://www.vedomosti.ru/opinion/articles/2016/06/08/644510-smisloviki-moguschestvennee-politikov (accessed: 15.01.2022). (in Russ.).
Dridze, T. M. (1996). Social'naya kommunikaciya kak tekstovaya deyatel'nost' v semiosociopsihologii [Social communication as a text activity in semiosocial psychology], available at: https://ecsocman.hse.ru/data/931/005/1218/016_Dridze.pdf (accessed: 10.01.2022). (in Russ.).
Kirdina, S.G. (2014). Institucional'nye matricy i razvitie Rossii. Vvedenie v H-Y-teoriyu [Institutional matrices and development of Russia. Introduction to the X-Y-theory]. Izd. 3-e, pererabotannoe, rasshirennoe i illyustrirovannoe. Moscow, SPb., Nestor-Istoriya. 468 p. (in Russ.).
Kon, E. (2018). Kak myslyat lesa: k antropologii po tu storonu cheloveka [How Forests Think: To Anthropology Beyond Man]. Moscow, Ad Marginem Press. 344 p. (in Russ.).
Kurbatov, V.I. (2001). Simvolicheskij interakcionizm Ch.Kuli [Symbolic interactionism Ch.Coulee]. Sovremennaya zapadnaya sociologiya [Modern Western sociology]. Rostov, pp. 215–217 (in Russ.).
Lazarfel'd, P. & Merton, R. (2003). Massovaya kommunikaciya, massovye vkusy i organizovannoe social'noe dejstvie [Mass communication, mass tastes and organized social action]. Massovaya kommunikaciya v sovremennom mire: metodologiya analiza i praktika issledovanij: Hrestomatiya [Mass communication in the modern world: analysis methodology and research practice: Reader]. 3-e izd. Moscow, Editorial URSS, pp. 138–149 (in Russ.).
Lingvisticheskij enciklopedicheskij slovar' (1990). [Linguistic encyclopedic dictionary]. Moscow, Sovetskaya enciklopediya, 685 p. (in Russ.).
Lotman, Yu.M. (2000). Avtokommunikaciya: «Ya» i «Drugoj» kak adresaty (O dvuh modelyah kommunikacii v sisteme kul'tury) [Autocommunication: "I" and "Other" as addressees (On two models of communication in the system of culture)]. Semiosfera [Semiosphere]. SPb., pp. 163–177. (in Russ.).
Mankuzo, S. (2020). O chem dumayut rasteniya : tajnaya zhizn', skrytaya ot postoronnih glaz [What plants think about: a secret life hidden from prying eyes]. Moscow, Eksmo, 288 p. (in Russ.).
Markeev, O.G. (2007). Demon Vlasti: genezis, evolyuciya i krizis sistemy vlasti [Demon of Power: genesis, evolution and crisis of the power system], available at: https://royallib.com/book/markeev_oleg/demon_vlasti.html (accessed: 10.01.2022). (in Russ.).
Mediafilosofiya. Osnovnye problemy i ponyatiya (2007). [Media philosophy. Basic problems and concepts], available at: http://mediaphilosophy.ru/biblioteca/books/mediaphilosophy_1/ (accessed: 11.01.2022) (in Russ.).
Miroshnichenko, A. (2011). Kogda umrut gazety? [When will newspapers die]. Moscow, Knizhnyj mir, 222 p. (in Russ.).
Naumenko, T. V. (2005). Sociologiya massovoj kommunikacii [Sociology of mass communication]. SPb., Piter. 288 p. (in Russ.).
Oleshko, V. F. (2014). Psihologiya zhurnalistiki : ucheb. posobie [Psychology of journalism: textbook. allowance]. Ekaterinburg, Izd-vo Ural. Un-ta. 476 p. (in Russ.).
Pomeranceva, N. (1992). Chto takoe iskusstvo [What is art]. Chelovek i priroda [Man and nature]. № 10. pp. 37 (in Russ.).
Porshnev, B. F. (2017). O nachale chelovecheskoj istorii (problemy paleopsihologii) [On the beginning of human history (problems of paleopsychology)]. 2-e izd. Moscow, Akademicheskij proekt. 542 p. (in Russ.).
Sokolov, A. V. (2002). Obshchaya teoriya social'noj kommunikacii: Uchebnoe posobie [General Theory of Social Communication: Textbook]. SPb., Izd-vo Mihajlova V. A. 461 p. (in Russ.).
Sommer, D. S. (2018). Gipsosoznanie kak metod dostizheniya lichnogo uspekha [Hypsoconsciousness as a method of achieving personal success]. Moscow, Iatel'stvo: «Kodeks», 136 p. (in Russ.).
Sommer, D. S. (2020). Moral' XXI veka [Moral of the 21st century]. Moscow, Iatel'stvo: «Kodeks», 480 p. (in Russ.).
Starikov, N. V. (2014). Geopolitika: Kak eto delaetsya [Geopolitics: How it's done]. SPb., Piter, 368 p. (in Russ.).
Tavokin, E.P. (2016). Massovaya kommunikaciya: sushchnost' i sostoyanie v sovremennoj Rossii: Uchebnoe posobie [Mass communication: essence and state in modern Russia: Textbook]. Moscow, Knizhnyj dom «LIBROKOM», 200 p. (in Russ.).
Fedotova, L.N. (2003). Sociologiya massovoj kommunikacii [Sociology of mass communication]. SPb., Piter, 400 p. (in Russ.).
Fol'ker, A. (2011). Umnye rasteniya : kak oni primanivayut i obmanyvayut, preduprezhdayut sobrat'ev, zashchishchayutsya i zovut na pomoshch', kogda okazyvayutsya v opasnosti [Smart plants: how they lure and deceive, warn their fellows, defend themselves and call for help when they are in danger]. Moscow, Lomonosov, 238 p. (in Russ.).
Shavkunova, I.S. (2015). Instituty i ih rol' v zhizni obshchestva: ucheb. posobie dlya studentov, magistrantov [Institutions and their role in society: textbook. manual for students, undergraduates]. Irkutsk: Izd-vo BGUEP, 72 p. (in Russ.).
Backster, C. (2003). Primary Perception: Biocommunication with Plants, Living Foods, and Human Cells. White Rose Millennium Pr.
Dance, F. & Larson, C. (1976). The functions of Human Communication: A Theoretical Approach. N.Y.: Holt, Rinehart & Winston. 206 p.
Darwin, C., & F. Darwin (2009). The Power of Movement in Plants. Cambridge University Press.
Ruesch, J. & Bateson G. (1951). Communication: The Social Matrix Of Psychiatry. N.Y.: Norton, 330 p.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Андрей Дмитровский
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
