Symbolic capital of a regional geobrant in mediadiscourse (Kaliningrad case)
Keywords:
symbolic capital, image of a place, construction of image, media consumption, social semiotics, Kaliningrad regionAbstract
В статье анализируется потенциал медиасреды в производстве символического капитала территории на примере Калининградской области. Дается оценка возрастающему значению символического капитала в успешном формировании узнаваемого медиаобраза и устойчивого геобренда. Делается вывод о том, что успешно сконструированный геобренд, в том числе в медиа, становится ключевым фактором конкурентоспособности региона.
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