A new educational product and opportunities for its promotion the region: the experience of master's studies in digital journalism of the mordovia state university named after N. P. Ogarev
DOI:
https://doi.org/10.47475/2070-0695-2022-10301Keywords:
magistracy, journalism, digital journalism, Lomonosov Moscow State University N. P. Ogaryova, Republic of Mordovia, promotion, social networksAbstract
The article discusses the features of the creation and promotion in social networks of the new magistracy of Moscow State University. N. P. Ogaryov in the direction of "Journalism", profile "Digital Journalism". The master's program was opened in 2020, and since 2021, social networks have begun to function. If earlier at the regional level there were enough vocational guidance exits to schools, and it was possible to recruit undergraduates for state-funded places from graduates of their own bachelor's degree, then in recent years it has become increasingly necessary to promote an educational product online, talking about it in a form that is accessible and close to the target audience on " hot" resources for them - social networks and instant messengers. This is a new trend in the digital environment, in which it becomes impossible to conduct career guidance and the educational process without using the latest tools and platforms for its promotion. This strategy is relevant not only for students of journalism and media communications, but also for other areas of educational services.
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