Dramatic design, narrative design and visual storytelling as stages of media product creatin
DOI:
https://doi.org/10.47475/2070-0695-2022-10308Keywords:
media product, creative industries, cinema, drama, narrative, storytellingAbstract
The article is devoted to the substantiation of such concepts as dramatic design, narrative design, visual storytelling, which represent the stages of the author's algorithm for creating a media product. Dramatic design is understood as a set of dramatic elements (hero, conflict, obstacles, goal, treasure, flaw, mystery, speech), from which the idea of a media product is formed. Narrative design is the process of searching for adequate means of representing dramatic elements. Visual storytelling is a way of presenting a literary text that includes a set of visual techniques.
In the article, the process of working on a media product is considered as creative only at its initial stage – the search for an idea. Further actions of the author are a creative process, that is, the use of certain technologies. The creative process of creating a media product is understood as a previously unknown combination of known elements to achieve a certain goal. The creative process of creating a visual media product is proposed to be technologized, highlighting three stages in it: the search for an idea; processing and search for adequate means of presenting dramatic elements, as well as building a composition to solve the internal conflict of a media product and determine its theme; the process of forming a finished product using various storytelling tools.
The authors propose to define the first stage as dramatic design, the second as narrative design, and the third as visual storytelling.
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