Meta-Genre of User Content of Co-Productive Travel Media

Abstract

The article is devoted to the characteristics of the meta-genre model of user content of co-productive travel media. User-generated content is an integral part of the discourse of thematic mass media, created by a community of amateurs in the field of mass media, who are integrated into network media communication based on personal interest. Co-productive media represent a specific segment of mass media. The main principle of their production is the integration of the efforts of representatives of various professions in the field of media communications: journalists, advertising and public relations specialists, marketers, IT developers, designers, as well as non-core specialists demonstrating active network behavior and interest in the production of media content. Travel media, the founders of which are large travel agencies and tourist services, can be attributed to co-productive media by the characteristics of the information products they produce. One of the types of which is the UGC media text, which is interesting from the point of view of the genre model. The objective of the article is to characterize genre-forming and genre features of user-generated content of co-productive travel media based on the analysis of its content and to present them in a systematized form as a meta-genre model. The empirical basis of the study was media texts produced by users for magazines posted on the websites of travel portals Russpass.ru, YouTravel.me, Yandex.Travel, MTC.Travel, TuTu. The study is based on a genre-thematic approach, combining a genre-descriptive method, pragmatic and structural-sematic types of analysis; as well as a meta-analysis of current scientific ideas about the metagenre and genre models of user content. The obtained results indicate that UGC media texts of co-productive travel media have similar features, which allows us to talk about the existence of a meta-genre model of user content - a personal native recommendation. It is characterized by: an appeal to a place or phenomenon that is interesting from the point of view of travel, polyfunctionality with an emphasis on recommendations, the native nature of the expression of user intent, combining freedom of thought and adherence to the platform's information policy, a narrative structure with a mandatory element – a list, inventory, a journalistic style using precise concepts, names of artifacts.