Competent presentation of news: how to manipulate an audience with a word
DOI:
https://doi.org/10.47475/2070-0695-2022-10407Keywords:
methods of influencing the audience, the formation of mass consciousness, methods of manipulating the audience, media strategy, information warfare, incorrect vision of the world picture, manipulative technologiesAbstract
Today, the fundamental and priority goal of the media is to change values, change the perception of reality and interpretation of events, and, as a result, change the behavior of society. The article discusses 12 methods of manipulating the audience, which are used by the media when creating news. The conclusion of this work was the opinion that the media is the main tool for managing public consciousness.
References
Vasiliev, S. S. (2012). YAzyk i tekst SMI kak sredstvo formirovaniya massovoj kul'tury [Language and text of the media as a means of forming mass culture]. Istoricheskaya i sotsialʹno-obrazovatelʹnaya myslʹ [Historical and socio-educational thought], 4, pp. 157–162 (in Russ.).
Volokhova, E. P. (2008). Fenomen massovogo soznaniya [Phenomenon of mass consciousness]. Vestnik Sankt-Peterburgskogo universiteta. Sociologiya [Bulletin of St. Petersburg University. Sociology], 2, pp. 80–90 (in Russ.).
Mediapotreblenie v Rossii – 2020 (2020). [Media consumption in Russia – 2020]. Roskongress [Roscongress], available at: https://roscongress.org/materials/mediapotreblenie-v-rossii-2020/ (accessed: 10.11.2021). (in Russ.).
Zelinsky, S. A. (2008). Manipulyacii massami i psihoanaliz. Manipulirovanie massovymi psihicheskimi processami posredstvom psihoanaliticheskih metodik [Mass manipulation and psychoanalysis. Manipulation of mass mental processes by means of psychoanalytic techniques]. SPb: Publishing and Trading House "Scythia", 248 p. (in Russ.).
Kalyukov, E. (2020). Putin obyavil sleduyuschuyu nedelyu nerabochei [Putin declared the next week non-working]. RBK [RBC], available at: https://rostov.rbc.ru (accessed:09.09.2022). (in Russ.).
Kak pervyj kanal pridumyvaet novosti [How the first channel comes up with news], available at: https://www.youtube.com/watch?v=umMUSzMR-HQ (accessed: 10.09.2020) (in Russ.).
Kara-Murza, S. G. (2015). Manipulyaciya soznaniem [Manipulation of consciousness]. Moscow: Publishing house: LLC "TD Algorithm", 832 p. (in Russ.).
Kikhtan, V. V. (2018). K voprosu o manipulirovanii v sovremennih SMI [To the question of manipulation in modern media]. Vestnik Volzhskogo universiteta im. V. N. Tatishcheva [Bulletin of the Volga University named after V.N. Tatishchev]. T. 2. 2. pp. 236–242. (in Russ.).
Klushina, N. I. (2014). Eticheskie aspekty massovoj kommunikacii [Ethical aspects of mass communication]. Vestnik RUDN, seriya Lingvistika [Bulletin of RUDN University, series Linguistics], 1, pp 59-65 (in Russ.).
Gorina, E. V (2016). Kommunikativnye tekhnologii manipulyacii v SMI i voprosy informacionnoj bezopasnosti: uchebno-metodicheskoe posobie dlya studentov vuzov, obuchayushchihsya po special'nosti 42.03.02 «ZHurnalistika» [Communicative technologies of manipulation in the media and issues of information security: study guide for university students studying in the specialty 42.03.02 "Journalism"]. Yekaterinburg: Ural Publishing House. University, 67 p. (in Russ.).
Levchenko, A. E. (2005). Formy i metody vozdejstviya SMI na obshchestvennoe soznanie [Forms and methods of mass media influence on public consciousness]. Press-Sluzhba [Press Service], 9 (in Russ.).
Na Ukraine v godovschinu Maidana opyat jgut pokrishki – teper ne za evropeiskuyu mechtu a za teplie batarei (2018) [In Ukraine, on the anniversary of the Maidan, tires are being burned again – now not for the European dream, but for warm batteries]. Novosti. Oficial'nyj sajt Pervogo kanala [World news. News. Official site of Channel One], available at: https://www.1tv.ru/news/2018-11-21/356053na_ukraine_v_godovschinu_maydana_opyat_zhgut_pokryshki_teper_ne_za_evropeyskuyu_mechtu_a_za_teplye_batare (accessed: 10.09.2022) (in Russ.).
Anin, R. (2016). Sekret «Princessi Olgi» [The secret of "Princess Olga"]. Nova ephemerides [New newspaper], available at: https://novayagazeta.ru (accessed: 09.09.2022) (in Russ.).
Pisarevskaya, N. S. (2016). Sredstva massovoj informacii i cennosti massovogo obshchestva [Mass media and values of mass society. Questions of theory and practice of journalism]. Voprosy teorii i praktiki zhurnalistiki [Questions of theory and practice of journalism], 1. Pp. 58-65 (in Russ.).
Yakovleva, E. (2021). Tiktoker Danya Milohin stal odnim iz lic SBERa na PMEF 2021 [Tiktoker Danya Milokhin became one of the faces of the SBERA at the SPIEF-2021]. Rossiiskaya gazeta [Russian newspaper], available at: https://rg.ru/2021/06/08/tiktoker-dania-milohin-stal-odnim-iz-lic-sbera-na-pmef-2021.html (accessed: 10.09.2022) (in Russ.).
Babushkina, V. (2012). Programmu «100 gubernatorskih proektov» v Rostovskoi oblasti planiruetsya rasshirit [The program "100 gubernatorial projects" in the Rostov region is planned to be expanded]. Nuntii Russiae procurationis Tass [Russian nuntium propellente TASS], available at: https://tass.ru/arhiv/739146 (accessed: 10.09.2022) (in Russ.).
Rossoshanskiy, A. V. (2012). Sposoby yazykovogo vozdejstviya SMI na politicheskoe soznanie auditorii (po materialam regional'noj pressy) [Methods of linguistic influence of the media on the political consciousness of the audience (based on materials from the regional press)]. Vestnik VolGU. Seriya 4, Istoriya. Regionovedenie. Mezhdunarodnye [Bulletin of VolSU. Series 4, History. Regional studies. International relationships], 1, pp. 149–153 (in Russ.).
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Анжела Муха, Наталья Федосеева
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
