Formation of an integral media personality of a future journalist in a regional university in the context of digitalization of the media
DOI:
https://doi.org/10.47475/2070-0695-2022-10401Keywords:
journalistic education, regional university, concept, language picture of the world, professional competencies, media personality, digitalization, media educationAbstract
The article presents a brief analysis of the current situation in the field of training of journalism students at the university, focuses on the formation of an integral media personality in the conditions of digitalization of the media market. The analysis of differences in the creation, perception and analysis of media texts of federal and regional media (conceptual approach) is presented. The original journalistic text of the student is considered an indicator of the formation of a whole media personality. In this regard, the authors identify a number of parameters that must be taken into account when assessing the quality of a journalistic text created by a student (and then by a specialist), while the analysis of the conceptual sphere of the text is suggested to be the key one. Also named are such important parameters as identifying similarities and differences in the linguistic picture of the world of the author and readers, compliance with ethical standards, analysis of linguistic means of influencing the audience, assessment of their relevance, effectiveness, evaluation of the effectiveness of the impact of journalistic text on the audience. In addition, the article highlights the basic, according to the authors, characteristics of media personality, presents the results of students' choice of these characteristics in their hierarchy.
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