Emotional background comment as a result of various ways of its evaluation
DOI:
https://doi.org/10.47475/2070-0695-2019-10321Keywords:
feedback, comment authors, comment functions, comment author typeAbstract
The article is dedicated to commenting on social media as an opportunity to influence media content. The empirical basis of the study was the materials of the official public "Medusa" VKontakte for the period from April 30 to May 6, 2018 - 17,233 comments on 237 posts were analyzed. It is noted that the comment allows you to build feedback reader-media. However, as the author of the study notes, feedback in an interactive format is complicated by the fact that not only the main text created by the journalist can be interpreted and evaluated conditionally, but also each of the comments that appeared. The author of the article considers the functions of comments on a social network, the typology of commenting authors. The goals and objectives of the Internet commentary are highlighted. In particular, it is noted that the main task of the commentators is to "restore justice", for which they criticize modern realities, affirm their own value system. As a result, the emotional component dominates in most comments.
References
Belyaeva, Y. (2015). Prodvizheniye media v sotssetyakh: 12 sovetov ot Galiny Timchenko [Media promotion in social networks: 12 tips from Galina Timchenko]. Jourdom [Jourdom]. Available at: http://jourdom.ru/news/77859, (accessed: 08/12/2019).
Bigaeva, M. Kh. (2015). Obratnaya svyaz' v strategii sovremennykh mass-media [Feedback in the strategy of modern mass media]. Sovremennyye problemy nauki i obrazovaniya [Modern problems of science and education]. 1–1. Pp. 11–49.
Bocharova, T. A. (2017). Virtual'naya kommunikatsiya: statusy i roli [Virtual communication: statuses and roles]. Istoricheskiye, filosofskiye, politicheskiye i yuridicheskiye nauki, kul'turologiya i iskusstvovedeniye. Voprosy teorii i praktiki [Historical, philosophical, political and legal sciences, cultural studies and art history. Questions of theory and practice]. 12 (86). Pp. 45–58.
Vovkula, A. V. (2015). Interaktivnaya forma kommunikatsii v mediadiskurse [Interactive form of communication in the media discourse]. Vestnik Chelyabinskogo gosudarstvennogo universiteta. Filologiya. Iskusstvovedeniye [Bulletin of Chelyabinsk State University. Philology. Art criticism]. Issue. 95, 10 (365). Pp. 32–38.
Duskaeva, L. R. & Konyaev, Yu. M. (2017). Trolling v russkoyazychnykh media [Trolling in Russian-language media]. Vestnik Moskovskogo universiteta. Seriya 10: Zhurnalistika [Moscow University Herald. Series 10: Journalism]. 5. Pp. 84–100.
Yeremina, M. A. (2018). Sotsial'naya rol' kompetentnogo cheloveka v zerkale yazyka: spetsialist, ekspert, znatok, professional [The social role of a competent person in the mirror of a language: specialist, expert, expert, professional]. Nizhnevartovskiy filologicheskiy vestnik [Nizhnevartovsk Philological Bulletin]. 1. Pp. 21–28.
Kozhemyakin, E. A. (2013). Massmedia i obratnaya svyaz': tochka zreniya sotsial'nogo konstruktsionizma [Massmedia and feedback: the point of view of social constructionism]. Nauchnyye vedomosti BelGU. Ser. Gumanitarnyye nauki [Scientific statements of BelSU. Ser. Humanitarian sciences]. 27 (170). Pp. 93–101.
Kruglov, A. S. (2017). Spetsifika kommunikativnogo vzaimodeystviya v rossiyskom segmente sotsial'nykh media (na materiale sotsial'noy seti «VKontakte» i videokhostinga «YouTube») [Specificity of communicative interaction in the Russian segment of social media (based on the material of the social network VKontakte and video hosting YouTube)]: dis. ... cand. filol. Sciences: 10.02.01. Kaliningrad. 200 p.
Lukyanova, M. N. (2018). Obratnaya svyaz' s auditoriyey cherez prizmu vzaimodeystviya interneta i televizionnykh SMI [Feedback from the audience through the prism of the interaction of the Internet and television media]. Izvestiya Saratovskogo universitetata. Novaya seriya. Seriya Sotsiologiya. Politologiya [Bulletin of the Saratov University. New series. Series Sociology. Political science]. V. 18. Vol. 2, pp. 179–183.
Melnik, N. V. (2017). Lingvopersonologiya politicheskogo internet-kommentariya [Linguopersonology of political Internet commentary]. Politicheskaya lingvistika [Political Linguistics]. 5 (65). Pp. 47–51.
Morozova, A. A. & Fedorov, V. V. (2017). Mediameyker kak tip pol'zovatelya sotsial'noy seti: klassifikatsiya kommunikativnogo povedeniya [Media maker as a type of user of a social network: classification of communicative behavior]. Chelyabinskiy gumanitariy [Chelyabinsk Humanitarian]. 4 (41). Pp. 34–40.
Osetrova, E. V. (2012). Kommunikativnaya rol' eksperta v noveyshem ispolnenii [Communicative role of an expert in the latest performance]. Russkiy yazyk segodnya. X Shmelevskiye chteniy [Russian language today. X Bumblebee readings]. Moscow. Pp. 337–348.
Patrusheva, L. S. (2011). Kommunikativnyye roli uchastnikov internet-foruma [Communicative roles of participants in the Internet forum]. Vestnik Chelyabinskogo gosudarstvennogo universiteta [Bulletin of the Chelyabinsk State University]. 10 (225). Pp. 109–114.
Topchii, I. V. (2019). Kreativnoye kommentirovaniye kak kriteriy effektivnosti SMM sredstv massovoy informatsii: k postanovke problemy [Creative commentary as a criterion for the effectiveness of SMM media: to pose a problem]. Zhurnalistskiy tekst v novoy tekhnologicheskoy srede: sbornik materialov III konferentsii PMMIS (Post massmedia in the modern informational society), Chelyabinsk, 28–29 marta, 2019 [Journalistic text in a new technological environment: collection of materials of the III PMMIS conference (Post massmedia in the modern informational society), Chelyabinsk, March 28–29]. Pp. 339–342.
Fedorov, V. V. (2017). Nomadicheskaya kharakteristika kommunikativnogo povedeniya pol'zovateley sotsial'nykh setey [Nomadic characteristic of the communicative behavior of users of social networks]. Zhurnalistyka-2017: stan, prablemy i perspektyvy: materyyaly 19-y Mizhnarodnay navukova-praktychnay kanferentsyi [Journal of 2017: perspective, perspectives and perspectives: materials of the 19th International Navukova-Practical Canherers]. Minsk. Pp. 375–378.
Hilgartner, S. & Bosk, Ch. L. (2000). Rost i upadok sotsial'nykh problem: kontseptsiya publichnykh aren massovoy kommunikatsii i sotsial'nyye problemy: khrestomatiya / per. s angl.; sost. I. G. Yasaveyev [The growth and decline of social problems: the concept of public arenas of mass communication and social problems: anthology / trans. from English; comp. I. G. Yasaveev]. Kazan: Kazan Publishing House. Univ. Pp. 18–53.
Shubrt, I. (2017). Sotsial'naya rol' – zabytaya tema sotsiologii [Social role a forgotten topic of sociology]. SOTSIS [SOCIS]. 6. Pp. 15–24.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2019 Irina Topchii
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
