Rhetorical code of texts about ‘SMO’ in the regional mass media discourse
DOI:
https://doi.org/10.47475/2070-0695-2024-54-4-109-115Keywords:
rhetorical code, rhetorical strategy, regional media discourse, identity, values, traumaAbstract
The priority tasks in the article are 1) substantiation of the concept of a rhetorical code and a set of rhetorical strategies as a tool for axiological, semantic and linguistic analysis of the text,2) consideration of the specifics of the rhetorical representation of texts thematically and semanticallyrelated to the topic of ‘SMO’ in regional mass media discourse. The media text is considered as a socialand communicative phenomenon in its textual representation, "reacting" to current informationoccasions and social requests and broadcasting certain attitudes. To solve the second problem, publications in the newspaper Yuzhnouralskaya Panorama from March to May 2024 were considered asempirical material, the key aspect of the sample was the thematic feature. The methodological basis for identifying and describing the rhetorical strategies of the media text is a combination of a structural-semiotic approach to the text, revealing significantly relevant levels of representation of meaning in the media text, and linguistic-discursive analysis aimed at detecting relevant meanings generated by common practice and embodied in the text. The study is based on the experience of previous research,where, based on the integration of modern theoretical and methodological approaches, a comprehensive,systematic (conceptual, narrative, communicative and pragmatic) study of fears and phobias was conducted on the material of the media operating in a multicultural environment of the region, whichallowed us to identify the specifics of constructing an anxiety-phobic field in the discourse of regionalmass media of different typological accessories. It is revealed that fears and phobias are closely relatedto value attitudes, the complexity of their presence in the media text allows us to talk about a specialtraumatic-phobic discourse in the media, correlating with destructive processes in the social life of the region. Rhetorical strategies for neutralizing and escalating conflicting meanings and moods are notpresent in equal proportions, which allows us to speak about the dominance of the etiquette-ritualrhetorical strategy.
Acknowledgments: The study was carried out with the financial support of the Foundation for Advanced Scientific Research of the Federal State Budgetary Educational Institution of Higher Education “ChelSU” (№ 126-1 of 2024)
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