Application of the coaching approach in the higher education system in the training of journalists
DOI:
https://doi.org/10.47475/2070-0695-2025-55-1-51-58Keywords:
journalism, media education, coaching in education, coaching tools, training, effective communicationAbstract
The higher education system is going through a period of transformation. It becomes obvious that traditional models of teacher-student interaction need to be modernized. A new environmentally friendly approach is needed that will motivate students to self-education and personal growth. The article discusses coaching as a system that meets this request. The authors propose positioning coaching and media education in higher education as cross-directions in the formation of critical thinking, and also describe practical experience that makes it possible to form this type of thinking and increase the communicative efficiency of university students studying «Journalism». The conclusions in the publication are formulated based on an analysis of practical material. During the 2023– 2024 year, the authors of the article conducted an experiment: as part of educational activities at the university, a student project team was created. During the experiment, 24 training sessions were conducted using coaching tools and competencies. They were aimed at developing effective communication skills, building trust, working with cognitive distortions, conflict management, goal setting and identifying needs, values and internal resources, and unlocking creative potential. Sessions using coaching tools were conducted in an environmentally friendly environment where each participant could speak freely. Practical training was supplemented by visual projective techniques, which allowed for a deeper understanding of the topic being studied. The initial and final stages of the project were accompanied by diagnostics, which made it possible to record the dynamics of changes in the team in such characteristics as trust, communication and creative skills, and critical thinking. Classes using coaching tools confirmed their effectiveness, since all project participants demonstrated progress in the skills they were developing and expressed a desire to continue participating in the project. The described model of coaching interaction is proposed by the authors for implementation in the higher education system, since it motivates students to participate in educational activities, self-education and personal growth.
References
Barsukova, A. D. (2021). Model’ obucheniya D. A. Kolba kak metodologicheskaya osnova osvoeniya trenirovochnykh tekhnologiy v kurse distsipliny “Teoriya i praktika treninga” [The D. A. Kolb’s Learning Model as a Methodological Basis for Mastering Training Technologies in the Course “Theory and Practice of Training”]. Mezhdistsiplinarnye issledovaniya: opyt proshlogo, vozmozhnosti nastoyashchego, strategii budushchego, 1, 111–118. https://doi.org/10.24412/cl-35983-2021-1-111- 118 (In Russ).
Bahtin, M. M. (1986) Estetika slovesnogo tvorchestva [Aesthetics of verbal creativity]. Moscow: Iskusstvo. 444 p. (In Russ). Vygotskij, L. S. (2003). Psihologiya razvitiya rebenka [Psychology of child development]. Moscow: Izd-vo Smysl. 512 p. (In Russ). Zotov, A. V. (2020). Uchebnik po kouchingu. Bazovyj uroven’ [Coaching Primer. Basic level] Moscow: Izdatel’skij dom Akademiya Estestvoznaniya. 172 p. DOI https://www.doi.org/10.17513/np.412. (In Russ).
Ivanova, L. V., Kupriyanova, A. V. (2022). Ispol’zovanie dual’nogo podhoda v zhurnalistskom obrazovanii dlya formirovaniya
professional’nyh kompetencij [Using a dual approach in journalism education for the development of professional competencies] Znak: problemnoe pole mediaobrazovanija, 2 (44), 23–35. DOI https://www.doi.org/10.47475/2070-0695-2022-10203. (In Russ).
Koldina, M. I., Frolova, N. V., Peryashkina, A. A. (2022). Sovremennye formy i metody obucheniya professional’nogo obrazovaniya [Modern forms and methods of teaching vocational education]. Problemy sovremennogo pedagogicheskogo obrazovaniya, 74 (1), 118–120. (In Russ).
Kupriyanova, A. V., Orlova, M. V. (2024). Trening effektivnyh kommunikacij kak metod formirovaniya soft skills (myagkih navykov) u studentov [Training effective communications as a method of forming soft skills in students]. MEDIAObrazovanie. Cifrovaya sreda: mezhdu pozitivom i destrukciej : sbornik materialov VIII Mezhdunarodnoj nauchno-prakticheskoj konferencii (Chelyabinsk, 21-23 noyabrya 2023 goda). Chelyabinsk, 23–26. (In Russ).
Lavrent’ev, S. Yu., Krylov, D. A. (2019). Innovacionnye tekhnologii pedagogicheskogo konsaltinga v vuze [Innovative technologies of pedagogical consulting at universities]. Vestnik Marijskogo pedagogicheskogo konsaltinga v vuze, t. 13, 2, 182–188. (In Russ).
Lorenc, V. V. (2021). Obrazovatel’nyj kouching v sisteme vysshego pedagogicheskogo obrazovaniya [Educational coaching in the system of higher pedagogical education]. Uspekhi gumanitarnyh nauk, 3, 79–83. (In Russ).
Plotnikov, P. V. (2018). Kouching i perspektivy ego ispol’zovaniya v sovremennom vysshem obrazovanii [Coaching and prospects for its use in modern higher education]. Teoriya i praktika servisa: ekonomika, social’naya sfera, tekhnologii, 45–48. (In Russ).
Pozharskaya, E. L., Deberdeeva, N. A. (2021). Sovremennye formy obucheniya v sisteme professional’nogo obrazovaniya [Modern forms of training in the vocational education system]. Sovremennyj trening i kouching: novye vozmozhnosti v biznese i obrazovanii. Materialy po itogam VI Mezhdunarodnoj nauchno-prakticheskoj konferencii. Saransk, 105–110. (In Russ).
Ratner, S. V., Skorikova, A. S. (2011). Kouching kak instrument povysheniya kachestva obrazovatel’nogo processa v vuze [Coaching as a tool for improving the quality of the educational process at a university]. Menedzhment i sistema kachestva obrazovatel’nyh uchrezhdenij, 7, 9–14. (In Russ).
Rupp, K. I., Rakitina, N. E. (2017). Normativnoe obespechenie instituta nastavnichestva v vysshem uchebnom zavedenii [Regulatory support for the institute of mentoring in a higher educational institution]. Nepreryvnoe obrazovanie: XXI vek, 3 (9), 65–73. (In Russ).
Sitnikov, A. P. (2024). Karmacoach [Karmacoach]. Moscow: RIPOL klassik. 944 p. (In Russ).
Slivnaya, E. M. (2024). Kouching v kontekste obrazovaniya [Сoaching in the context of education]. Kouching i nastavnichestvo: teoriya i praktika. Materialy Vserossijskoj nauchno-prakticheskoj konferencii. Cheboksary, 222–227. (In Russ).
Sundukova, G. M., Derevyagina, L. N., Shramchenko, T.B. (2022). Kouching kak resurs dlya innovacionnyh izmenenij v podgotovke bakalavrov [Coaching as a resource for innovative changes in undergraduate training]. Vestnik Evrazijskoj nauki, t., 14, 3, available at https://esj.today/PDF/08ECVN322.pdf. (In Russ).
Fedyaeva, A. A. (2017). Trening kak metod obucheniya i razvitiya personala [Training as a method of training and development of personnel]. Ekonomika i menedzhment innovacionnyh tekhnologij, 5, available at: https://ekonomika.snauka.ru/2017/05/14925. (In Russ).
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Marina Orlova, Anna Kupriyanova
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
