State information policy as a strategy for forming a positive image of the region
Keywords:
information policy, strategy, image of the region, press service, regional mediaAbstract
The article is devoted to the analysis of the phenomenon of state information policy and its decisive role in the high-value positioning of the region, the creation, promotion and consolidation of its positive image in the media space. The available points of view on the state information policy are studied, the own definition of the term “state information policy” is synthesized. The state information policy is considered as a systemic method of influencing the authorities on society through the targeted dissemination of information that is necessary from a political point of view, ensuring the formation of a positive information agenda for the region. The information transparency of regional power structures, which is one of the guarantees of ensuring national security, is considered as the most important factor in the effectiveness of communication between the authorities and the public and the media. Particular attention is paid to the experience of the Stavropol Territory in the development of an information policy in the field of promoting the image of the region. Analysis of the information posted on the official websites of the Governor and the Government of the Stavropol Territory, the ministries of the Stavropol Territory, as well as the websites of the main regional media, made it possible to draw a number of conclusions about regional information policy as a resource for shaping the image of the Stavropol Territory in its media space. As a result of the analysis, the main areas of work of the regional authorities responsible for information policy were identified.Vectors of practical activity of information policy departments are proposed, which will help to create a effective mechanism for taking into account the interests of society and an effective information response to them from the authorities of the region. A number of practical measures to improve the regional information policy are proposed.
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