Communication specialist of corporate museums in the context of the new social order: a touch of portrait
Keywords:
museum, corporate museum, communications, professional training, museum professionalization, social orderAbstract
The article is devoted to the analysis of professionalization of corporate museum communication specialists in the context of sociology of professions and conditions of social order transformation. The focus of the article is the analytical problematization of the formation of the professional community of Russian corporate museums, essentially, the occurrence of a new professional group. Its communicative practices and procedures under the conditions of the new social order are also considered. It was important for the author: firstly, to reveal the necessary professional competencies for effective problem solving in the production activity of corporate museums, secondly, to briefly outline the problem field of specialists’ profile tasks on the example of museum professionalization, and, thirdly, to introduce the expert opinion directly of the representatives of corporate museums from the point of view of the formation of a new professional group. The semi-structured narrative interviews with communication specialists of corporate museums served as an empirical basis for the analysis.
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