Роль бренда вуза в структуре бренда территории
DOI:
https://doi.org/10.47475/1999-5407-2022-10109Ключевые слова:
бренд вуза, бренд территории, формирование бренда, позиционирование, имидж территории, суббрендАннотация
В статье рассматриваются вопросы построения бренда университета в контексте построения бренд региона, в котором он расположен и ведёт свою образовательную, научную и инновационную деятельность. Изучается возможность использования бренда вуза как основы для построения территориального бренда в целом.
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