Журналистика и медиаобразование В. В. Смеюхи: к юбилею ученого и педагога

Наталья Подворко

doi:10.47475/1999-5407-2023-64-3-38-48

Авторы

Наталья Подворко Российский национальный исследовательский медицинский университет имени Н. И. Пирогова, Москва, Россия

DOI:

https://doi.org/10.47475/1999-5407-2023-64-3-38-48

Ключевые слова:

В. В. Смеюха, ученый, медиапедагог, журналист, биография, сследование научных трудов, медиаобразование

Аннотация

Статья посвящена ученому, доктору филологических наук, медиапедагогу, журналисту В. В. Смеюхе. Автор рассматривает ее научные интересы, анализирует научные труды, выявляет специфику организации образовательного процесса, описывает мероприятия, ориентированные на популяризацию научных знаний, профессионального опыта, интеграцию науки и практики: конференции, круглые столы, мастер-классы, лекции; изучает особенности педагогической деятельности. Уделяется внимание началу становления научных интересов В. В. Смеюхи, сегодня она считается одним из ведущих специалистов в сфере изучения отечественных женских СМИ: ею были исследованы история, типология и современное состояние отечественных женских журналов. Исследования ученого внесли существенный вклад в теорию журналистики, способствуют развитию отечественных медиаисследований. В область научных интересов В. В. Смеюхи также входят: история и типология СМИ и массмедиа, современное медиапотребление, реклама, PR, научная деятельность известных российских ученых. Ведет сотрудничество с отечественными и зарубежными исследователями, специалистами в сфере журналистики, рекламы, PR; значительное внимание уделяет развитию молодежной науки. В статье рассматривается научный и профессиональный путь ученого и педагога с 1996 г.; в качестве эмпирической базы исследования были использованы диссертационные исследования, статьи, монографии, учебные и учебно-методические пособия В. В. Смеюхи, а также публикации прессы, посвященные ее деятельности. Делается заключение, что доктор филологических наук В. В. Смеюха является известным ученым и медиапедагогом. Результаты ее научной деятельности способствуют формированию новых знаний в сфере медиа, обозначают новые направления научных изысканий. Анализ практического опыта преподавательской деятельности позволяет сделать вывод об использовании в работе медиапедагога нескольких форм обучения. Автором статьи были использованы следующие методы исследования: исторический, сравнительный, наблюдение, описательный.

Биография автора

Наталья Подворко, Российский национальный исследовательский медицинский университет имени Н. И. Пирогова, Москва, Россия

кандидат филологических наук, преподаватель

Библиографические ссылки

Bonner-Smeyukha, V. V. (2001). Otechestvennye zhenskie zhurnaly (Istoriko-tipologicheskoe issledovanie) : dis. kand. filol. nauk : 10.01.10 – zhurnalistika [Domestic women’s magazines (Historical and typological research). Dissertation]. Rostov-on-Don : Rostov State University, 172 p. (In Russ.)

Buslenko, N. I. (2012). Smeyukha V. V. Transformaciya otechestvennyh zhenskih zhurnalov : monografiya. Rostov-na-Donu : Izd- vo DonIzdat, 2012. 206 s. [Smeyukha V. V. Transformation of domestic women’s magazines : monograph. Rostov-on-Don : DonIzdat, 2012. 206 p.]. Izvestiya Yuzhnogo federal’nogo universiteta. Filologicheskie nauki, 2, 215−217. (In Russ.)

Kirkacheva-Muratova, N. Z. & Smeyukha, V. V. (2020). Forum “Tavrida” razrabotka dizajna brendirovannyh produktov [Forum “Tavrida” design development of branded products]. Brending kak kommunikativnaya tekhnologiya XXI veka [Branding as a communication technology of the XXI century]. Saint Petersburg: Saint Petersburg State University of Economics, 86−88. (In Russ.)

Lugovaya, N. V. & Sipko, E. S. (2019). Integraciya mediaobrazovaniya v shkol’noe obuchenie (na primere “Mediashkoly” RGUPS) [Integration of media education into school education (on the example of “Media School” of RSTU]. Strategicheskie orientiry razvitiya vysshej shkoly. Moscow : KnoRus, 309−315. (In Russ.)

Novak, M. V. (2012). Smeyukha V. V. Tipologiya i modeli sovremennyh zhenskih zhurnalov : monografiya. Rostov n/D. : Izdatel’stvo SKNC, 2011. 128 s. [Smeyukha V. V. Typology and models of modern women’s magazines : monograph. Rostov- on-Don : North Caucasus Scientific Center, 2011. 128 p.]. Izvestiya Yuzhnogo federal’nogo universiteta. Filologicheskie nauki, 4, 192−193. (In Russ.)

Optimizaciya uchebno-metodicheskogo soprovozhdeniya realizacii obrazovatel’nyh programm kak uslovie povysheniya kachestva vysshego obrazovaniya [Optimization of educational and methodological support for the implementation of educational programs as a condition for improving the quality of higher education]. E. V. Lyapuncova, Y. M. Belozerova, T. M. Rezer [i dr.] ; ed. by E. V. Lyapuncova, Y. M. Belozerova, I. I. Drozdovaya. Moscow : KnoRus, 366 p. (In Russ.)

Pirozhkova, T. F. (1994). Zрurnal dlya “prekrasnogo pola” [Magazine for the “fair sex”]. Vestnik Moskovskogo universiteta. Seriya 10. Zhurnalistika, 6, 26–37. (In Russ.)

Podvorko, N. V. & Isaeva, V. N. (2015). Istoriko-tipologicheskoe izuchenie zhenskoj pressy [Historical and typological study of the women’s press]. Trudy Rostovskogo gosudarstvennogo universiteta putej soobshcheniya, 1, 130−134. (In Russ.)

Smeyukha, V. V. (2017). A. P. Korochenskij : uchenyj, pedagog, mediakritik [A. P. Korochensky : scientist, teacher, media critic]. Trudy Rostovskogo gosudarstvennogo universiteta putej soobshcheniya, 1, 103−107. (In Russ.)

Smeyukha, V. V. (2018). Vliyanie social’no-ekonomicheskih i politicheskih faktorov na razvitie otechestvennyh zhenskih zhurnalov v 1918 g. [The influence of socio-economic and political factors on the development of domestic women’s magazines in 1918]. Nauchnye vedomosti Belgorodskogo gosudarstvennogo universiteta. Seriya : Gumanitarnye nauki, 37, 4, 623−632. DOI 10.18413/2075-4574-2018-37-4-623-632. (In Russ.)

Smeyukha, V. V. (2019). Vozmozhnosti povysheniya professional’noj kompetentnosti specialista po svyazyam s obshchestvennost’yu v seti Internet [Opportunities to improve the professional competence of a public relations specialist on the Internet]. Znak : problemnoe pole mediaobrazovanija, 1 (31), 148−155. (In Russ.)

Smeyukha, V. V. (1998). Vozniknovenie zhenskoj periodicheskoj pechati v Rossii [The emergence of women’s periodicals in Russia]. Voprosy zhurnalistiki i filologii. Issue 2. Rostov-on-Don : Rostov State University, 14–17. (In Russ.)

Smeyukha, V. V. (2020). Vybor temy VKR : professional’nye prioritety studentov napravleniya podgotovki “Reklama i svyazi s obshchestvennost’yu” [The choice of topic of final qualification work: professional priorities of students of the direction of training “Advertising and public relations”]. III Moiseevskie chteniya : Kul’tura i gumanitarnye problemy sovremennoj civilizacii. Moscow : Moscow University for the Humanities, 431–437. (In Russ.)

Smeyukha, V. V. (2011). Gendernye tekhnologii v SMI (uchebno-metodicheskoe posobie) [Gender technologies in the media (educational and methodical manual)]. Rostov-on-Don : Southern Federal University, 46 p. (In Russ.)

Smeyukha, V. V. (2011). Zhenskie zhurnaly (uchebno-metodicheskoe posobie) [Women’s magazines (educational and methodical manual)]. Rostov-on-Don : Southern Federal University, 50 p. (In Russ.)

Smeyukha, V. V. (2015). Zhenskie SMI i novye media : ucheb. posobie [Women’s Media and New media : a study guide]. Rostov- on-Don : RSTU, 96 p. (In Russ.)

Smeyukha, V. V. (2016). Konkursy yunyh zhurnalistov : funkcional’nye i tipologicheskie harakteristiki [Contests of young journalists : functional and typological characteristics]. Uchenye zapiski Kazanskogo universiteta. Seriya : Gumanitarnye nauki, 158, 4, 1064−1076. (In Russ.)

Smeyukha, V. V. (1996). Kratkaya tipologicheskaya harakteristika sovremennoj zhenskoj pressy Rossii [Brief typological characteristics of the journalism and philology]. Issue 2. Rostov-on-Don : Rostov State University, 54–58. (In Russ.)

Smeyukha, V. V. (2014). Kurs “Zhenskaya pressa” v sisteme zhurnalistskogo obrazovaniya [The course “Women’s Press” in the system of journalistic education]. Voprosy teorii i praktiki zhurnalistiki, 5, 91−99. (In Russ.)

Smeyukha, V. V. (2013). Massovaya zhenskaya pressa : strategii formirovaniya potrebitel’skogo povedeniya gendernoj auditorii [Mass women’s press : strategies for the formation of consumer behavior of the gender audience]. Voprosy teorii i praktiki zhurnalistiki, 1, 126−131. (In Russ.)

Smeyukha, V. V. (2022). “Mediashkola RGUPS” : opyt realizacii shkol’nogo mediaobrazovaniya na baze vuza [“Media School of RSTU” : the experience of implementing school media education on the basis of the university]. Mediaobrazovanie : strategii razvitiya − 2021. Moscow : Moscow State Pedagogical University, 179–186. (In Russ.)

Smeyukha, V. V. (2010). Osobennosti razvitiya glyancevyh zhenskih zhurnalov [Features of the development of glossy women’s magazines]. Vestnik Voronezhskogo gosudarstvennogo universiteta. Seriya : Filologiya. Zhurnalistika, 1, 209–214. (In Russ.)

Smeyukha, V. V. (2005). Osobennosti reklamy v zhenskoj presse (XIX–XXI vv.) [Features of advertising in the women’s press (XIX–XXI centuries]. Filologicheskij vestnik Rostovskogo gosudarstvennogo universiteta, 3, 48–53. (In Russ.)

Smeyukha, V. V. (2023). Otrazhenie transformacii sociuma na stranicah otechestvennoj zhenskoj pressy XIX – nachala XX vv. [Reflection of the transformation of society on the pages of the national women’s press of XIX – early XX centuries]. Media kak faktor adaptacii cheloveka k social’nym, ekonomicheskim i politicheskim izmeneniyam : sb. mater. Mezhdunar. nauch.-prakt. konf. Ekaterinburg : Ural University, 288−292. (In Russ.)

Smeyukha, V. V. (1998). Pervyj sovetskij agitacionno-propagandistskij zhurnal dlya zhenshchin [The first Soviet propaganda magazine for women]. Voprosy zhurnalistiki i filologii. Issue 3. Rostov-on-Don : Rostov State University, 24–28. (In Russ.)

Smeyukha, V. V. (2017). Professional’nye i nauchnye interesy budushchih mediaspecialistov [Professional and scientific interests of future media specialists]. Vysshee obrazovanie dlya XXI veka : problemy vospitaniya. Moscow : Moscow University for the Humanities, 539−543. (In Russ.)

Smeyukha, V. V. (1998) Razvitie otechestvennoj zhenskoj pressy v konce XVIII − pervoj polovine XIX vekov [The development of the national women’s press at the end of the XVIII − first half of XIX centuries]. Filologicheskij vestnik Rostovskogo universiteta, 1, 64–67. (In Russ.)

Smeyukha, V. V. (2005). Sovetskij zhurnal dlya domohozyaek [Soviet magazine for housewives]. Relga. Scientific and Cultural journal, 6 [108], available at: http// www.relga.ru, accessed 06.06.2023. (In Russ.)

Smeyukha, V. V. (2015). Transformaciya zhenskoj pressy v nachale XX v. [Transformation of the women’s press at the beginning of XX century]. Uchenye zapiski Krymskogo federal’nogo universiteta imeni V. I. Vernadskogo. Filologicheskie nauki, 1 (67), 3, 13−22. (In Russ.)

Smeyukha, V. V. (2012). Fenomen gendernoj identifikacii v medijnom prostranstve (na materiale otechestvennyh zhenskih zhurnalov) : Dis. ... d-ra filol. nauk : 10.01.10 – zhurnalistika [The phenomenon of gender identification in the media space (based on the material of domestic women’s magazines). Dissertation]. Krasnodar : Kuban State University, 389 p. (In Russ.)

Smeyukha, V. V. & Akopov, A. K. (2015). Rol’ massmedia v razvitii professional’noj sredy [The role of mass media in the development of the professional environment]. Voprosy teorii i praktiki zhurnalistiki, 4, 4, 408−419. DOI 10.17150/2308- 6203.2015.4(4).408-419. (In Russ.)

Smeyukha, V. V. & Armash, V. V. (2022). Sovremennoe mediaprostranstvo v ocenke prepodavatelej napravlenij podgotovki “Zhurnalistika”, “Reklama i svyazi s obshchestvennost’yu” [Modern media space in the assessment of teachers of the areas of training “Journalism”, “Advertising and public relations”]. Voprosy zhurnalistiki, pedagogiki, yazykoznaniya, 41, 1, 27−37. DOI 10.52575/2712-7451-2022-41-1-27-37. (In Russ.)

Smeyukha, V. V. & Armash, V. V. & Bobrova, D. A. (2021). Problemy informacionnoj deyatel’nosti v sovremennom mediaprostranstve [Problems of information activity in the modern media space]. Rostov-on-Don: RSTU, 196 p. (In Russ.)

Smeyukha, V. V. & Gordienko, I. Y. (2022). Otnoshenie zhenskoj auditorii g. Rostova-na-Donu k reklame lekarstv i medicinskih tovarov v usloviyah pandemii [The attitude of the female audience of Rostov-on-Don to the advertising of medicines and medical products in a pandemic]. Uchenye zapiski Krymskogo federal’nogo universiteta imeni V. I. Vernadskogo. Filologicheskie nauki, 8, 1, 188−198. (In Russ.)

Smeyukha, V. V. & Gricenko, A. P. (2021). Issledovanie deyatel’nosti SMI [Media activity research]. Rostov-on-Don : RSTU, 187 p. (In Russ.)

Smeyukha, V. V. & Kidera, R. (2016). Vliyanie mezhkul’turnoj kommunikacii na izmenenie obraza Yaponii v nachale XX v. [The influence of intercultural communication on changing the image of Japan in the early XX century]. Reklama i svyazi s obshchestvennost’yu : tradicii i innovacii : Mater. mezhdunar. nauch.-prakt. konf. Rostov-on-Don : RSTU, 282−300. (In Russ.)

Smeyukha, V. V. & Kirkacheva-Muratova, N. Z. (2020). Dizajn molodezhnogo foruma “Tavrida” [Design of the youth forum “Tavrida”]. Mediatekhnologii v usloviyah izmenyayushchegosya mira : trendy, problemy, prognozy : Sb. tr. Stavropol : North- Caucasus Federal University, 167−176. (In Russ.)

Smeyukha, V. V. & Kuz’mina, O. G. & Horoshevskaya Y. P. (2023). Otrazhenie transformacii gendernyh stereotipov v sovremennyh zhenskih zhurnalah [Reflection of the transformation of gender stereotypes in modern women’s magazines]. Zhenshchina v rossijskom obshchestve, 2, 60−79. (In Russ.)

Smeyukha, V. V. & Podobed, D. A. (2016). Osveshchenie katastrof v massmedia (na primere katastrofy v aeroportu g. Rostova-na-Donu) [Coverage of disasters in the mass media (on the example of the disaster at the airport of Rostov-on-Don)]. Innovacionnye aspekty razvitiya grazhdanskoj aviacii (Aviatrans−2016). Rostov-on-Don : Foundation for Science and Education, 73−75. (In Russ.)

Smeyukha V. V. & Skhiladze, E. V. (2022). Special’nye meropriyatiya v formirovanii istoriko-kul’turnogo imidzha territorii: rol’, vidy, proektirovanie [Special events in the formation of the historical and cultural image of the territory: role, types, design]. Chelyabinskij gumanitarij, 1(58), 115−125. (In Russ.)

Smeyukha, V. V. & Takayanagi, S. (2016). Razvitie zhenskoj pressy Rossii i YAponii v nachale XX v. [Development of women ‘s press in Russia and Japan at the beginning of the XX century]. Mediaskop, 2, available at: http://www.mediascope.ru/?q=node/2104 (accessed: 7.06.2023). (In Russ.)

Smeyukha, V. V. & Hamburova, K. S. Razrabotka tipologicheskoj struktury sajta predpriyatiya obshchestvennogo pitaniya (na primere restorana “Knizhnyj”, g. Rostov-na-Donu) [Development of the typological structure of the catering company’s website (on the example of the restaurant “Knizhny”, Rostov-on-Don). Mediatekhnologii v reklame i svyazyah s obshchestvennost’yu : ot teorii k praktike : sb. tr., posvyashchennyj 25-letiyu medijnogo obrazovaniya v Stavropol’skom krae. Stavropol : North Caucasus Federal University, 146−151. (In Russ.)

Sovremennye massovye kommunikacii v fokuse mediakritiki : Kollektivnaya monografiya / A. P. Korochenskij, V. V. Smeyuha, V. N. Isaeva [i dr.] [Modern mass communications in the focus of media criticism]. Rostov-on-Don : RSTU, 223 p. (In Russ.)

Stupko, D. A. & Smeyukha, V. V. PR-deyatel’nost’ ID “Mediayug” (“EvroMedia”) v kommunikacionnoj srede [PR-activity of the Publishing House “Mediayug” (EuroMedia) in the communication environment]. Reklama i svyazi s obshchestvennost’yu : tradicii i innovacii : Trudy pyatoj yubilejnoj Mezhdunar. nauch.-prakt. konf. Rostov-on-Don : RSTU, 162−170. (In Russ.)

Fedorov, A. V. & Levickaya, A. A. & Chelysheva, I. V. & Muryukina, E. V. & Sal’nyj, R. V. Kto est’ kto v mediaobrazovanii stran SNG : enciklopedicheskij spravochnik [Who is Who in media education in the CIS countries : an encyclopedic reference]. Moscow : Information for everyone, 110 p. (In Russ.)

Cheryukina, G. L. (2015). III Mezhdunarodnaya nauchno-prakticheskaya konferenciya “Reklama i svyazi s obshchestvennost’yu: tradicii i innovacii” (Rostov-na-Donu, 17−18 sentyabrya 2015 g.) [III International Scientific and Practical Conference “Advertising and Public Relations: Traditions and Innovations” (Rostov-on-Don, September 17−18, 2015)]. Izvestiya vysshih uchebnyh zavedenij. Severo-Kavkazskij region. Obshchestvennye nauki, 4 (188), 136. (In Russ.)

Yampol’skaya, R. M. (1995). Zhenskaya pressa. Ee tipologicheskie osobennosti [Women’s press. Its typological features]. Vestnik Moskovskogo universiteta. Seriya 10. Zhurnalistika, 1, 15–25. (In Russ.)

Yampol’skaya, R. M. (1996). Tendencii tipologicheskoj struktury zhenskoj pressy [Trends in the typological structure of the women’s press]. Vestnik Moskovskogo universiteta. Seriya 10. Zhurnalistika, 6, 3–12. (In Russ.)